Microsites and landing pages are two methods that businesses can use to promote certain products and target a specific audience. Of course, these innovations to Internet marketing have many other pros that turn them into an important part of any successful business.
Usually, microsites strive to engage visitors in a funny and viral campaign whose goal is to promote a certain product or service. Microsites can greatly enhance your traffic, especially if they are built professionally and if their idea is original.
In most cases, microsites are used to focus the visitor’s attention on a certain niche, product or service, but they can be used in many other cases too. Using a microsite to promote your business brings you several benefits:
- A cost-efficient solution of small marketing problems
- Improves your online exposure and reputation among users
- Provides you with an intriguing way to test different marketing strategies and activities
- Allows you to target your audience better
- It is quick and easy to build a microsite.
The professionals working at WebHunch are familiar with all Internet marketing techniques and they know how to build a microsite that will not only attract the attention of your visitors, but will also engage them in a way that will furthermore wake their interest in your services. We employ a team of trained, experienced and qualified web developers and Internet marketing specialists that are ready to help your business grow.
Microsites are often called minisites and they are usually used by businesses and companies which want to promote specific products or focus on a certain niche. Microsites make targeting audience a simpler and easier task that always deliver the expected results.
Most microsites include a blog, multimedia or a comment section, but they can contain just about anything, as long as their original and intriguing for the visitor. Keep in mind that there is a difference between microsites and landing pages – while microsites are used to provide a lot of information about one or more products, or an entire niche, landing pages usually contain just one page filled with detailed information about one product or service.
Microsites are one of the most successful ways to promote your company’s new offers, because they allow you to provide your users with more detailed information that gives them better understanding of what you are offering.
It is good for a company to offer diverse products and services, but the more offers you have, the more confused your users will be. Thanks to microsites and landing pages you can make your content more accessible and optimized for your viewers.
Microsites can be combined with different online marketing techniques to significantly improve your company’s success. One way to enhance the usefulness of a microsite is to combine it with PPC marketing campaigns.